The "Why" Over my 30+ years scaling Data, SaaS, Cloud, and AI companies, I kept seeing the same frustrating pattern.

Fast-growing software providers build incredible products, but they completely guess their way through complex technology platform partnerships,
programs, and portals.

I’ve watched strong direct sales teams leave significant amounts of revenue on the table simply because they couldn't align with their market and prospects ecosystem.

I founded RAW Partner Ecosystem Consulting to fix that.

I want to help founders and C-suite leaders stop guessing and start leveraging proven strategic partnering frameworks to engage the right ecosystems
—like AWS, Azure, GCP, Salesforce, ServiceNow, Workday, Shopify, Databricks, Snowflake, OpenAI, Anthropic and Gemini—at the right time.

Proven Authority The strategies I implement aren't based on theory; they are forged from decades in the Bay Area and Silicon Valley trenches,
scaling nine VC and PE-backed companies through three IPOs (MuleSoft, Apptio, Broadbase) and six acquisitions.

Throughout my career leading global sales and partner development teams, I’ve learned what it takes to drive transformational commercial outcomes:

• Scaling Revenue: At Jitterbit, I drove partner-sourced and influenced ARR from 25% to 75% globally. At MuleSoft, our strategic alliances drove a 601% increase in pipeline, directly supporting a successful IPO and subsequent $6.5B acquisition by Salesforce.

• Ecosystem Fluency: I’ve built and scaled deep alliances with the biggest players in the industry, including Salesforce, AWS, Azure, GCP, ServiceNow, SAP, Oracle, and top-tier GSIs like Accenture, Deloitte and KPMG.

• Actionable Playbooks: The CoBuilding, CoMarketing, CoSelling and CoSuccess strategies I facilitate in my workshops are the exact same frameworks I used to consistently deliver Global ACV targets year over year as a Business Development, Strategic Alliance and2 Channels Sales leader.

The Human Element To me, consulting isn't just about handing over a dense playbook and walking away. It’s about rolling up my sleeves, getting into the weeds with your team, and navigating the complex, multi-stakeholder realities of hyper-growth. Whether I'm engaging with an early-stage startup founder or a seasoned enterprise C-Suite, my approach is rooted in driving deep alignment between your product strategy and your partners' go-to-market needs.

When I’m not helping organizations unlock ecosystem revenue or mapping out market entry analyses, I'm drawing on my background—including my Master's in Corporate Business Development & Strategy—to help leaders navigate the next wave of AI infrastructure and emerging technology categories.