Where to compete
Clarify the customer problem, your distinctive capabilities and the position your business can sustain.
Strategy, ecosystems and measurable value
From AI Promise to AI Proof.
RAW PEC helps technology leaders decide where to compete, which ecosystems to build around, and how to turn AI investment into measurable business value.
Who Controls the Coding Workflow?
Cursor · OpenAI / Codex · Microsoft / GitHub Copilot
Which capabilities must you control, and which dependencies can you govern?
Explore the battlegroundOriginal research, strategic advisory and practical AI tools, grounded in the Recursive Enterprise framework.
About RAW PEC
Build a strategic position in the platforms that matter.
Ron Wastal helps growing software companies build their strategic position within larger SaaS and cloud platform ecosystems. His strength is connecting complementary technologies and product capabilities to create joint solutions and lasting strategic partnerships. Drawing on leadership experience at MuleSoft, Apptio, Jitterbit, Nicus and IBM, he now helps software leaders navigate AI-driven market change through RAW PEC’s platform ecosystem strategy and advisory work.
Meet RonStrategic advisory
Make the decisions that shape your next position
Which ecosystems to build around
Assess platform dependencies, partner priorities and the relationships needed to reach customers and deliver value.
How to demonstrate value
Connect your value proposition to baselines, customer outcomes and evidence that can inform renewal and investment decisions.
Market perspective
The competition is changing. What does it mean for your business?
AI is changing how software gets built, how work gets done and where value is earned. Our battleground analysis examines the decisions facing incumbents and challengers, and the questions those decisions raise for your enterprise.
How we work
Diagnose. Blueprint. Optimize.
- Diagnose
- Blueprint
- Optimize
Forthcoming
By Ron Wastal
AI Battlegrounds
Incumbents, Challengers, and the Rise of the Recursive EnterpriseBy Ron Wastal
Research & framework
The thinking behind the work
the forthcoming book AI Battlegrounds: Incumbents, Challengers, and the Rise of the Recursive Enterprise examines how enterprises respond when AI changes their competitive position. Its cases connect recognizable companies with a management discipline for sensing change, making choices and following through.
Practical application
Tools that put the thinking to work
Initial product focus: the ServiceNow ISV ecosystem. Talk with Ron about current capabilities and fit.
Partner Ecosystem Advisor (PEA)
Make ecosystem choices executable.
Designed to help software companies assess ecosystem position, prioritize partners and connect platform strategy with execution.
Explore PEAVAL · Value Advisor Loop
Connect the promise to proof.
Designed to connect value defined and promised with evidence of value tracked, realized and evolved.
Explore VALWhat decision is your business facing?
If AI is changing your market, ecosystem position or customer value proposition, start with the decision you need to make.