RAW PECAI MARKET & ECOSYSTEM ADVISORY

Battleground 11

Who Owns the Financial Advice Relationship?

Turning a customer's need into trusted advice

The management question

What will AI prepare, and what must a human own?

Stack layers

Contested layers: 6 Workflow, agents and orchestration; 7 Business outcomes and value realization

Contest dimensions

  • Distribution
  • Advisor capacity
  • Context
  • Trust

Participants

Wealth incumbents

  • JPMorganChase (Incumbent): Connect Coach; 12,000 users and 25 specialized AI agents
  • Morgan Stanley (Incumbent): opened its stock-plan administration platforms to AI agents
  • Charles Schwab (Incumbent): announced collaboration to bring Claude to financial advisors at independent firms

Digital challengers

  • Robinhood (Challenger): Advisor Network in its app; Cortex for Advisors in TradePMR's Fusion platform
  • Wealthfront (Challenger): automated-investing pioneer; public since Dec 2025

Ecosystem Moves

How the players are building, buying and partnering to compete in this battleground. Newest first.

0 Build · 0 Buy · 3 Partner · 0 Compete

  • Partner
    Schwab / Anthropic

    announced collaboration on Claude for financial advisors

  • Partner
    Citi / Google Cloud/DeepMind

    Citi Sky announced April 2026; testing with select clients as of September

  • Partner
    Robinhood / TradePMR

    Advisor Network connects app customers with independent advisors

Independent and unsponsored: no company pays to appear in these battlegrounds.

Sources

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