Define outcomes and assumptions.
Define outcomes, assumptions and measures.
Connect the value promised with evidence of the value realized.
VAL is designed to help software companies define customer outcomes, establish assumptions and baselines, and review value evidence across the customer lifecycle.
VAL’s portfolio view brings together committed value, reported outcomes, evidence-supported value and renewal risks to help teams prioritize follow-through.
Reported realized value is distinct from booked, evidence-supported value. These figures are illustrative demo data, not actual customer results.
Illustrative demo data, not customer results.
FOCUS-aligned by design. VAL's cost model is structured to the FOCUS 1.4 standard. We connect and validate your actual cost and usage sources during each engagement before any value number is reported. No assumed data, no black-box estimates.
Review recommended actions alongside customer value gaps and renewal urgency to help teams decide where to focus next.
Illustrative demo data. Fictional identities and modeled values, not customer results or endorsements.
Illustrative sequence · not a product screenshot
Define outcomes, assumptions and measures.
Examine progress, evidence gaps and questions for renewal or expansion.