RAW PECAI MARKET & ECOSYSTEM ADVISORY

Battleground 06

Who Owns the Front Door to Creative Work?

Where creative work starts, and where it's finished

The management question

When your supplier becomes the front door, which rooms must you own?

Stack layers

Contested layers: 4 Models and intelligence; 6 Workflow, agents and orchestration

Contest dimensions

  • Starting point
  • Models
  • Editing
  • Delivery

Participants

Creative incumbent

  • Adobe (Incumbent): Creative Cloud; hosts outside models in Firefly; bought Topaz Labs

Design challenger

  • Canva (Challenger): AI 2.0 for conversational creation; Affinity imports InDesign files

Model makers with creation tools

  • Google (Challenger): Nano Banana 2 in the Gemini app
  • OpenAI (Challenger): ChatGPT hosts selected Adobe app capabilities
  • Anthropic (Challenger): Claude Design for visual work, in research preview

Ecosystem Moves

How the players are building, buying and partnering to compete in this battleground. Newest first.

0 Build · 0 Buy · 3 Partner · 0 Compete

  • Partner
    Adobe / OpenAI

    selected Photoshop, Express and Acrobat capabilities inside ChatGPT

  • Partner
    Google / Adobe

    Google's image models available inside Firefly and Photoshop

  • Partner
    Anthropic / Canva

    Claude Design exports to Canva for editing

Independent and unsponsored: no company pays to appear in these battlegrounds.

Sources

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